The latest runway collections for Summer 2024 from major brands have set the stage for some exciting trends that we can align with Spago’s offerings. Here’s a breakdown of the key trends and how Spago can mirror these with its collection of tops, bottoms, and knitwear:

1. Preppy Revival

Preppy styles with a modern twist have been a significant highlight, featuring at brands like Miu Miu and Loewe. Think cardigans, button-down shirts, and polo tops mixed with flouncy skirts and unexpected embellishments. Spago can push its preppy-inspired tops like polo shirts and lightweight knit cardigans, pairing them with pleated skirts or tailored shorts.

Blouse: BLOUSE | SPAGO FASHION

2. Utilitarian Safari

Utilitarian and safari-inspired looks were prominent in Saint Laurent’s collection, showcasing pocketed shirts, chinos, and leather accessories. For Spago, highlighting pieces like structured shirts with multiple pockets, cargo pants, and utility jackets would resonate well with this trend. Neutral tones and earthy colors would be perfect for this look.

Suit: SUIT | SPAGO FASHION

3. Florals with a Twist

Florals have taken on a new, seductive edge, seen in collections from Tory Burch and Proenza Schouler. This season’s florals are bold and sophisticated, making them perfect for both casual and dressy occasions. Spago’s floral tops and dresses can capture this trend, especially those with intricate prints and elegant cuts.

Set:  SET | SPAGO FASHION

4. Cocoon and Maxi Dresses

The ease and adaptability of cocoon and maxi dresses were seen across the runways, with designers like Altuzarra and Michael Kors emphasizing comfort without sacrificing style. Spago’s collection of flowing maxi dresses and loose-fitting tops can perfectly embody this trend, providing customers with stylish options for both day and night.

Beach Dress: BEACH DRESS | SPAGO FASHION

Evening Dress: EVENING DRESS | SPAGO FASHION

5. Stripes Reinvented

Stripes are back but with a fresh twist, as showcased by Chanel and Miu Miu. This season is all about playing with stripe patterns in unconventional ways. Spago can feature its striped tops, skirts, and dresses, especially those that mix and match different stripe widths and orientations.

Blouse: BLOUSE | SPAGO FASHION

Blouse: BLOUSE | SPAGO FASHION

Short Leggings: SHORT LEGGINGS SPAGO FASHION

6. Mod Micro-Minis

Micro-minis with a mod silhouette, embellished with rhinestones and sequins, were a hit in collections from Carolina Herrera and Gucci. Spago’s mini skirts and dresses, particularly those with bejeweled or sequin details, can capture the playful yet chic spirit of this trend.

Short Dress: SHORT DRESS | SPAGO FASHION

7. Armor-Inspired Metallics

Designers like Alexander McQueen and Coperni brought armor-inspired metallics to the forefront, with chainmail and structured metallic pieces. Spago’s metallic tops and accessories can tap into this bold trend, offering statement pieces that stand out.

Blouse: BLOUSE | SPAGO FASHION

8. Slingback Heels and Kitten Heels

Footwear trends like slingback heels and kitten heels were prominent, seen at Valentino and Saint Laurent. While Spago focuses on clothing, pairing these shoe styles with our featured outfits in marketing materials can complete the look and appeal to trend-conscious customers.

Heels: BLOCK HEEL PUMPS | SPAGO FASHION

Flats: BALLET FLATS | SPAGO FASHION

By aligning Spago's collections with these key runway trends, we can offer our customers fashionable, contemporary pieces that reflect the latest in high fashion. Let’s emphasize these styles in our marketing campaigns to attract style-savvy shoppers looking to stay ahead of the fashion curve.